channel-economics

Channel economics: design and analyze the financial structure of go-to-market channels (direct sales, resellers, distributors, marketplaces, embedded partners, MSPs, integrators). Use when picking the right channel mix for a product, modeling partner margin / TCO, designing partner tiers with rebate structures, analyzing channel conflict, or building the financial model that justifies (or kills) a partnership. Pairs with our partnerships-architect (partnership type / strategy) and deal-desk (partner-deal mechanics) — this one is the spreadsheet behind those conversations.