doe-icp-home-services

ICP knowledge for selling web design services to home service business owners. Use when writing cold emails, sales briefs, or any outreach targeting local service business owners. Covers the Mike persona, email copy framework (Sav zero-risk offer + Loom CTA), language translations, lead red flags, pricing psychology, and seasonal timing. Pairs with doe-learnings (which OVERRIDES this skill when in conflict), cold-email, and copywriting skills.